Bailey's wanted a statement TV and print advertising campaign to launch their new product 'Bailey's Chocolat Luxe'. We started off with a 60 second TV advert shot by Johnny Hardstaff, and featuring music by Apparat.
The print campaign followed, which aimed to show the new bottle using the language of chocolate advertising. It was shot by Dan Tobin Smith, and covered print, outdoor, and even special build billboards.
This campaign has proved to be one of Diageo's most successful product launches to date.
This is one of the special build billboards that ran during launch.