Hello

I’ve always liked to make things, ever since I first picked up a guitar at the age of 8. This lead me to study Studio Engineering, Sound Design & Production when I first went to Uni, as I loved making music. But, being from a small town in The North, there weren’t many opportunities for a career. What followed was a series of dead end jobs, but during this time I developed a love of writing. I started to write my own film scripts and treatments, one of which was made (a script that I’m still quite proud of). Through a few random connections I found out about advertising, and realised that it combined lots of things that I enjoyed making.

My focus is the intersection between brands and culture, developing culture-first strategies that put brands in the heart of what’s going on and setting them up to achieve cult status.

Bonus fact: I once fought Christian Bale’s Batman stunt double in a Karate tournament and was immediately knocked out.