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‘Fuel Different’ was one of our first true brand campaigns, and set out the Sneak ethos to a wider audience. It was also the first time we’d brought the Sneak bunny to life, muppet style.
Fuel Different is all about embracing your inner weirdo, because without weirdos there would be nothing interesting in the world. The term weird or weirdo has always had negative connotations, but being weird means your not afraid to think differently. You go your own way. You change the default settings on your TV. You’re a god damned maverick.