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For Halloween 2023 we launched a limited edition collection inspired by Satanism. The collection included a hand made Ouija board that sold out within the first hour of launch.
For the launch content we worked with a real practising Satanist, and filmed her performing a ritual on one of the products. We then sealed it in a wooden box and wrapped it in chains, offering it up to our community for free if they signed a waiver.
We supported the campaign with billboards and posters with statements like ‘Hail Satan’ and ‘It’s sacralicious’.
The campaign is still one of our biggest to date and most controversial to date.