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Valentine’s Day is all about love, hearts and flowers right? Not for Sneak. We decided to go the other direction and make our campaign as sleazy, sexy and tongue in cheek(s) as possible. The limited edition collection came with a branded sex toy (or drink arouser as we called it), which sold out in early access.
We worked with porn star Rebecca Goodwin on the launch content, which was in the style of a 90s late night sex show. Overall it was one of the best performing campaigns of the year.
We also opened our own sex shop in Soho, London, which was the first time we’d done an IRL brand experience. The pop up went on to win Bronze at the World Brand Design Society awards.