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Everyone of a certain age has a deep nostalgia for the video store. There was just something about the occasion of renting a movie, walking through the shelves and taking in all the covers. For the SneakVision campaign we tapped into that by creating our own video store that is completely original and in no way like any other video store.
The campaign was fronted by Hollywood legend Eric Roberts, who was the face of the SneakVision employee training video. No one has been in more movies than him, so who better to show you the ropes?