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With lots of changes to pensions coming in this year Scottish Widows wanted a resource where people can not only find out the ins and outs of pensions, but also be inspired and see why they are important.
'Change Your Life In An Hour' was designed to show that a relatively small amount of time now could have a big impact on your future. We created inspiring films, tools and information to help people connect with their older selves and get everything they need to start making a plan.
The advertising campaign ran across print, outdoor and digital including a bespoke website (www.changeyourlifeinanhour.co.uk) and 20 online films.