The Avios Summer 2015 campaign was focussed on encouraging existing collectors to spend their Avios. The concept was to enlist the help of collectors' friends and family to get them to spend their Avios on an activity they could do together.
The campaign started off with outdoor media using real people asking a collector they knew to 'Do More' with them. This was followed by an online film, which directed people to a website where they could make their own online advert to send to a collector.
We developed a way for each of these online adverts to only be visible to one specific person, and for it to follow them around the web creating a kind of 'nice spam'.
Some of the online adverts were used in press and outdoor.